Savannah Morrow The Label
Created in 2017 by Savannah
I was born and raised in Australia, in a small stunning coastal town surrounded by nature. It was this beautiful place I called home that stimulated one of my greatest passions; nature. Similarly, I was intrigued by fashion and all that I could do with it in terms of creation. This love for fashion came as a child playing around in my mother's closet.
What I didn't know was that my two passions were conflicting. I came to find that the fashion industry is the second biggest world polluter, behind oil. When we think of world polluters we envision coal power plants, strip-mined mountaintops and raw sewage piped into our waterways. What we don’t think of is that the clothes on our back or our favorite little dress is one of the main causes of pollution. Not only is the fashion industry one of the worlds biggest polluters, it is also to this day one of the biggest industries who are supporting slave labour. Discovering the overall impact the apparel industry has on our planet and people, it left me entirely speechless. I then moved to Los Angeles in 2017, where Savannah Morrow The Label began. I started selling at flea markets around LA, with instant love from women from all parts of the world, which inspired me to take the next step and launch my label online.
“I see both an urgent need and opportunity to bring change to the fashion industry. Therefore shying away is not an option, it is both an obligation and opportunity to equip myself with values, ideas, knowledge and audacity to step out of the “current fashion norm.”
I believe that creating a beautiful sustainable fashion label, that is honest to our customers and respectful to our employees and our planet, which is what I value. I wanted to be able to wear beautiful pieces and feel good whilst wearing them. I wanted to know where they were coming from, who was making them, and what type of impact they had on our mother Earth. This issue prompted me to start Savannah Morrow The Label, a label that will always strive to be respectful, honest and conscious.
I am constantly sourcing and using materials that minimise harm to our planet. From the very start we have worked with wild organic cotton with attempting to stay away from synthetic materials, using pieces that come from natural, 100% biodegradable sources. From our recycled swing tags, to our recycled packaging, to working with 100% natural dyeing methods. We are striving to make every aspect of this label more sustainable as our resources expand. Savannah Morrow The Label steers away from fast fashion sweatshops, working with small families in villages around the world. I genuinely care about our seamstresses, without them, none of this would be possible. Savannah Morrow The Label delivers simple, free flowing, effortless, forever wearable designs. I want my label to support the beauty in every woman; and the beauty that surrounds us, here on mother Earth. Savannah Morrow The Label represents freedom, simplicity and consciousness. Each collection represents a story coming from different parts of the world. Our pieces are 100% hand dyed, each individual colour has been created to bring out the beauty in every skin tone.
Savannah Morrow The Label speaks to women from all walks of life. Women who live life to the fullest, who are adventurous, tough, confident, curious and conscious. When you buy from us, you’re not just buying a eye catching piece, but a sustainable one. You’re helping us make a difference to the life of our employees, men and women in third world countries. So they too, can participate in global trade and can rise above poverty and improve their standards of living. By supporting us, you are supporting our mission to make a more eco-friendly mark on this Earth and the fashion industry. So thank you from the bottom of my heart, together, we can leave a lighter footprint on this planet, and turn heads while doing so wearing Savannah Morrow The Label.
Love Savannah xx